Activision Blizzard president becoming a member of Bored Ape firm to construct metaverse


Activision Blizzard president and COO, Daniel Alegre, is departing the writer to affix NFT firm Yuga Labs.

The news was buried in an SEC filing, the place the Name of Responsibility writer defined Alegre “plans to depart for one more alternative upon completion of the present time period of his employment settlement,” which expires on March 31, 2023. As detailed in a separate press release, Alegre will then be a part of Yuga Labs as CEO.

Yuga Labs mentioned Alegre’s appointment will assist it notice its “formidable imaginative and prescient for blockchain gaming, metaverse growth, and community-building.”

The web3 firm is finest recognized for launching the Bored Ape Yacht Membership assortment of NFTs in 2021, and earlier this 12 months raised $450 million in seed funding at a valuation of $4 billion.

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In a press launch that is heavy on spiel and light-weight on particulars, the corporate mentioned it is now engaged on making a “gamified metaverse impressed by MMORPGs” referred to as Otherside, which was revealed in March 2022 and will likely be powered by Yuga’s personal cryptocurrency, ApeCoin

Yuga believes Alegre’s expertise working in video video games and tech will permit it to extra successfully scale up that challenge.

“We’re thrilled to have [Daniel] be a part of the workforce to assist with our imaginative and prescient of a very interoperable metaverse. Daniel has held one of many highest stage roles at one of many largest gaming firms on the earth,” mentioned Yuga Labs co-founder Wylie Aronow.

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“He brings priceless expertise throughout leisure, e-commerce, and international strategic partnerships—all of that are crucial features of an immersive web3 world constructed by creators and for creators.”

Alegre, in the meantime, mentioned he believes Yuga’s pipeline of merchandise and partnerships represents a “large alternative to outline the metaverse in a method that empowers creators and offers customers with true possession of their id and digital property.”

He departs Activision Blizzard with the corporate in the midst of a protracted merger with Microsoft, which is trying to buy the U.S. writer for $68.7 billion.


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