Key phrases acquires PR agency LabCom


Key phrases has introduced the acquisition of Milan-based PR and communications company LabCom.

The phrases of the acquisition included an preliminary money consideration of €1 million, with Key phrases issuing “as much as 12,412 new abnormal shares as consideration three years following the acquisition date supplied sure circumstances are met.”

LabCom tackles video video games PR in Italy, for the likes of Riot Video games, Konami and Bethesda, amongst others. It was based in 2005 by Marco Giannatiempo, who remains to be heading the corporate and its 16 employees.

He commented: “LabCom has all the time aimed to ship fixed progress over time and to broaden our customer support providing to additional help our prospects, enabling them to benefit from new alternatives to advertise their merchandise. We’re very excited by this vital settlement and imagine it would permit us to attain wonderful ends in the approaching years in Europe and past.”

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Final 12 months, Key phrases acquired UK PR company Indigo Pearl for £1.1 million.


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