Key phrases buys built-in PR and communications company LabCom


Key phrases Studios has acquired built-in PR and communications company, LabCom, for an undisclosed price.

The Irish recreation service supplier stated the transfer will enable it broaden its attain in PR and communications, and helps its technique of “constructing out an entire market providing for our shoppers.”

Based in 2005 by Marco Giannatiempo, LabCom at the moment boasts a 16-strong group and has labored with main corporations together with Riot Video games, Konami, and Bethesda.

The corporate largely centered on the online game sector in Italy, and can proceed to be led by Giannatiempo beneath the Key phrases banner.

“LabCom has at all times aimed to ship fixed progress over time and to broaden our customer support providing to additional help our clients, enabling them to benefit from new alternatives to advertise their merchandise,” stated the LabCom founder in a press release. “We’re very excited by this vital settlement and imagine it should enable us to realize glorious leads to the approaching years in Europe and past.”

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Key phrases has been busy in the course of the latter months of 2022, having lately acquired digital help platform Helpshift for $75 million. Previous to that, it opened new studios in Brisbane and Adelaide to proceed its growth in Australia.


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