Sony brings in former Apple exec to supervise digital enterprise


Sony Interactive Leisure has appointed former Apple companies govt Ben King as its senior VP of direct-to-consumer (DTC). 

As reported by Variety, King will now oversee the PlayStation Retailer and DTC operations, reporting to the corporate’s SVP and head of world gross sales and enterprise operations, Veronica Rogers. 

King spent over 12 years at Apple, becoming a member of the corporate as iTunes UK advertising supervisor in 2006 earlier than finally being named worldwide business director of the corporate’s companies division. 

In a press release handed to Selection, King stated he desires to assist shoppers “unlock most enjoyable and pleasure” from the PlayStation ecosystem.

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“The PlayStation Retailer has grow to be one of the visited digital media shops on the planet,” stated King. “This provides us the distinctive alternative to suppose creatively concerning the relationship with our customers, serving to them to unlock most enjoyable and pleasure from the PlayStation ecosystem, whereas concurrently creating monetary alternative for our video games studio companions.”

King added that PlayStation may very well be higher serving its neighborhood by delivering extra “customized experiences” and serving to clients “uncover the right leisure for them, by means of the appropriate channel, on the proper time.”


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